INNER COMPONENT DESIGN
SUGARLASH PRO
Project Brief: Re-design the bottles of four professional beauty products to align with updated brand guidelines and packaging.
​
Project Goal: Create an aesthetically designed range of products that beauty professionals are proud to display together on their salon shelves.
​
The Outcome: Four impactful and bold glass components crafted to reinforce the brand values and serve their market of beauty professionals.
LASH TRAY DESIGN
SUGARLASH PRO
Project Brief: Create inner and outer packaging for 17 different eyelash extension lengths, curls, diameters and tray variants for the 4 ranges of lash extension types we offer.
​
Project Goal: Pivot all lash trays from plastic to an Eco-Friendly material in our newly established colour palette and brand kit to lower production costs and improve environmental impact.
​
The Outcome: Four uniquely designed, luxe, and eco-friendly trays made to store 4 ranges of lashes with 17 variants each.
**Final Photos are still in development**
CATALOGUE DESIGN
SUGARLASH PRO
Project Brief: Make a catalogue outlining the lash extension kits and discounts offered to directors for school partnerships.
​
Project Goal: Lay out clear options for kits and partnership tiers to communicate levels of savings and what our brand can offer schools who work with us.
​
The Outcome: An easily digestible catalogue outlining who we are, our services, types of kits, and discounts for schools that are looking to partner with the company.
WEBSITE DESIGN & DEVELOPMENT
SUGARLASH SOCIETY
Project Brief: Create a separate Shopify website to sell the retail beauty brand, Sugarlash Society, developed by Sugarlash PRO.
​
Project Goal: Design and develop a user-friendly e-commerce website to sell a range of 6 beauty products developed by professionals for clients who use eyelash extension products.
​
The Outcome: A responsive website focussed on informing better practices for extension care, highlighting the unique development of the brand, and selling a range of eyelash extension care products.
PACKAGING DESIGN & DEVELOPMENT
SUGARLASH SOCIETY
Project Brief: Create the packaging design for a newly developed do-it-yourself eyelash extension product.
​
Project Goal: Design packaging that is functional for the storage of the lashes, easy to use/reuse, and has an elevated feel compared to those currently in the market.
​
The Outcome: A top-selling DIY lash extension kit, unlike anything in the market.
